Elvira Cortes
Global Marketing Professional I Content & Campaigns Expert I Events and Experience Rockstar! I Cybersecurity Fanatic
- Role
- Demand Generation Marketing Manager at Corero Network Security
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Elvira Cortes
Strategic Marketing Manager with 20+ years of experience driving impactful marketing strategies for top-tier IT companies across AMER, EMEA, and APJC regions. A collaborative leader skilled in managing cross-functional teams and orchestrating seamless global events, I excel in demand generation, enhancing customer experience, and achieving substantial sales pipeline growth while elevating brand presence. I am adept at crafting and executing strategic marketing plans and campaigns that align with business goals and market demands, leveraging data-driven insights to optimize lead generation and conversion.
Experience
Demand Generation Marketing Manager
Oct 2023 — Present
Drive Demand Generation: Lead the strategy, execution, and optimization of multi-channel campaigns to generate pipeline growth and measurable ROI, with a strong focus on lead nurturing, digital engagement and funnel performance- Cross-Functional Collaboration: Partner with Product Marketing to align messaging and positioning during product launches, and work closely with Sales to plan, execute, and follow up on high- impact events- Global Customer Engagement: Designed and executed a global customer experience event to deepen relationships, showcase product innovation, and capture actionable insights seamlessly Integrated with demand generation efforts and brand strategy- Channel Marketing Leadership: Develop and support joint marketing initiatives with channel partners by providing co-branded collateral, enablement tools, and strategic guidance to accelerate partner-led demand- Integrated Campaign & Ops Excellence: Collaborate with Digital Marketing to deliver cross- platform messaging across web, email, social, and digital events; manage vendors, optimize MarTech tools and performance reports to drive continuous improvement and budget efficiency.
Education
Northwestern University - Kellogg School of Management
Digital Marketing Strategies: Data, Automation, AI & Analytics, Executive Education
Universidad EAN
Bachelors - Business Administrator, Business Administration and Management, General
1993 — 1998
Florida Atlantic University - College of Business
Digital Marketing
Florida International University
Cybersecurity Leadership and Strategy Executive Certificate Program, Executive Education
Skills
- Sales
- Crm
- Direct Sales
- Sales Process
- Unified Communications
- Cross-Functional Team Leadership
- Marketing Strategy
- Cisco Technologies
- Product Management
- New Business Development
- Strategy
- Go-to-Market Strategy
- Solution Selling
- Channel
- Cloud Computing
- Marketing
- Salesforce.com
- Management
- Demand Generation
- Online Marketing
- Channel Partners
- Recruiting
- Telecommunications
- Retail
- Direct Marketing
- Sales Operations
- Competitive Analysis
- Enterprise Software
- Sales Management
- Product Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.