Elvira Tolen
Director of Graduate Recruitment @Rutgers Business School
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WORK HISTORY
Director of Graduate Recruitment @Rutgers Business School
EDUCATION
Rutgers Business School
Doctor of Business Administration, Marketing
Jusup Balasagyn Kyrgyz National University
Bachelor's degree, Management Information Systems
Rutgers Business School
Master of Business Administration - MBA, Marketing/Strategy
SKILLS
ABOUT ELVIRA TOLEN
I’m a strategic marketing leader with 15+ years of experience spanning agency work, entrepreneurship, and higher education leadership, giving me a unique perspective on developing marketing strategies, as well as executing, measuring, and adapting them in practical, high-stakes environments.Currently, I serve as Assistant Professor of Marketing and Assistant Dean for MBA Recruiting at Rutgers Business School. In these roles, I lead initiatives that strengthen MBA student recruitment and enrollment while also teaching marketing, equipping the next generation of business leaders with tools and insights to thrive.I’m also deeply passionate about digital innovation, particularly how emerging technologies are transforming the way we understand consumers, design marketing experiences, and create lasting value in a digital-first economy. I strive to bridge academic research and real-world marketing practice, translating insights into strategies that drive meaningful, measurable impact.
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