Elvira Ismagilova
Product Marketing Lead @Tinkoff
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WORK HISTORY
Product Marketing Lead @Tinkoff
Moscow, RU
Development of marketing strategy, product growth plan, budgeting, sales support, and identification of the most effective growth channels.• Creation and management of the marketing department (PR, SMM specialist, digital marketer, designer).• Deep involvement in analytics: user behavior analysis, product features, UX, and business processes to identify growth opportunities and optimize customer acquisition.• Building a comprehensive analytics system; controlling and identifying tools to optimize cost per lead.• Participation in organizing industry-specific events.Results:• Increased average order value by 75% through a revised marketing strategy: eliminating ineffective promotion channels and implementing new ones more relevant to the target audience.• Increased the number of high-quality leads by 30% by redesigning the media plan.• Tripled the number of leads at the latest major event by implementing engaging mechanics.
EDUCATION
Saint Petersburg State University of Finance and Economics
Bachelor's degree, Marketing
ABOUT ELVIRA ISMAGILOVA
Product Marketing Lead at T-Bank
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