Elvira Cameriere
Senior Manager, Integrated Marketing .
- Role
- Senior Manager, Integrated Marketing at Getty Images
- Location
- West Orange, NJ, US
- LinkedIn followers
- 500 followers
About Elvira Cameriere
Senior B2B Marketing Leader with 15+ years’ experience building and executing product marketing strategies, go-to-market plans, and performance-driven campaigns across global markets. Currently lead integrated marketing at Getty Images, shaping thought leadership and product launches that drive $20M+ in sales influence and engagement.Proven expertise in full-funnel marketing, product lifecycle management, sales enablement, and omni-channel campaign execution. Adept at developing compelling product narratives, optimizing ROI-based marketing strategies, and aligning stakeholders across sales, product, communications, and agency partners.
Experience
Senior Manager, Integrated Marketing
Apr 2018 — Present · New York, NY, US
Lead global integrated marketing strategy for VisualGPS, Getty Images\' B2B thought leadership and insights platform, supporting enterprise sales growth and awareness.• Drive go-to-market strategies for multiple product launches and campaigns, partnering with product, sales, and global/regional teams.• Develop product narratives and strategic briefs, aligning multi-channel campaigns across media, PR, sales, and creative functions.• Execute full-funnel marketing: awareness (brand/insights campaigns), consideration (web series, events, content), and acquisition/retention (subscription growth initiatives).• Partner with Insights/Research to embed audience segmentation, data-driven insights, and testing into marketing strategies.• Executive Producer of “The Download” web series, strengthening customer engagement and expanding enterprise pipeline.
Education
Australian Catholic University
Bachelor of Business, Marketing
1997 — 1999
Digital Marketing Institute
Certified Digital Marketing Professional, Digital Marketing, AI
Torrens University Australia
Diploma, Arts and Entertainment, Marketing (Arts and Entertainment) (DUX) (APM Training Institute
2002 — 2002
Santa Sabina College
Higher School Certificate
1991 — 1996
Skills
- Advertising
- Product Marketing
- Online Advertising
- Sales Management
- Leadership
- Integrated Marketing
- Social Media
- Salesforce.com
- Strategic Planning
- Lead Generation
- Marketing Strategy
- Marketing
- B2b
- Direct Marketing
- Online Marketing
- Email Marketing
- Strategy
- Crm
- Digital Marketing
- Direct Mail
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