Elvin François

About Elvin François

I’m a data storyteller who helps brands, agencies, and platforms understand how audiences connect with content—and why that matters.With 10+ years in media analytics, I’ve worked across creative, marketing, and product teams to translate complex data into clear, actionable insights that drive smarter storytelling and growth.At VideoAmp, I lead initiatives that turn audience behavior into market strategy, blending quantitative rigor with creative empathy. I build recurring insights programs, shape go-to-market narratives, and collaborate across product, design, and sales to make data meaningful, memorable, and measurable.I’m passionate about the intersection of media, technology, and human behavior, and about using analytics not just to report performance—but to inspire better decisions, better content, and stronger audience relationships.

Experience

1. Data and Analytics Manager (Contract), Public Relations

   Allison Worldwide

   Dec 2025 — Present · New York, NY, US

   Translates complex data (e.g, social listening, digital analytics) into clear, actionable recommendations through compelling storytelling and reporting.• Leads end-to-end execution of analytics programs, coordinating research plans, reporting cadence, and cross-functional workflows to ensure seamless delivery.• Manages multiple workstreams end-to-end, combining data analysis with team leadership & stakeholder collaboration.

Education

• Baruch College

  BBA, Marketing Management

  2003 — 2007

• Brooklyn Technical High School

  HS Regents Diploma, Media Communications

  1999 — 2003

• General Assembly

  Data Analytics

  2019 — 2019

Skills

• Advertising Sales
• Training & Development
• Senior Management Communications
• Analytics
• Performance Dashboards
• Nielsen
• Advertising
• Debugging
• Mobile Devices
• Omniture
• Media Evaluation
• Media Research
• Chartbeat
• Audience Measurement
• Forecasting
• Android
• Primary Research
• Xfinity
• Media Measurement
• Vendor Management
• Presentation Skills
• Digital Media
• Media Monitoring
• Media Planning
• Client Services
• Broadcast
• Marketing Management
• Mobile
• Hulu
• Television
• Analytical Writing
• Digital Marketing
• Secondary Research
• Itunes
• Marketing
• Listenfirstmedia
• Online Marketing
• Web Analytics
• Estimating
• Ustream