Elvida Cater

About Elvida Cater

As a driven and dedicated Marketer and Project Manager, Elvida has experience delivering customer relationship management, sales leadership, and marketing oversight at for-profit and non-profit organizations. She has achieved success by creating and implementing marketing plans, developing effective social media campaigns, and collaborating across departments to exceed organizational goals. She is certain to excel in a role involving non-profit management, marketing, donor relations, and fundraising. Elvida has developed strong expertise in creating to-go marketing strategies, planning, and new market development, guiding multi-state partnerships, product marketing, and customer activation.

Experience

1. Marketing Project Planner

   Visit Detroit

   Oct 2024 — Present

   Managed the day-to-day planning and execution of marketing elements associated with client-facing events, industry conferences, sponsorships, and trade shows.• Shared responsibility for managing Visit Detroit brand standards.• Monitored and reported on the effectiveness of marketing communications.• Planned and produced a wide range of destination marketing materials to promote the Detroit region.• Collaborated with design agencies and oversaw marketing materials.• Maintained effective internal communications to ensure all departments were informed about marketing materials.• Served as a project planner for all marketing-related projects.• Acted as the liaison with internal stakeholders and project management teams.• Partnered with Visit Detroit to embed diversity, equity, and inclusion into company culture and operations, actively contributing to a welcoming and inclusive environment for all employees and stakeholders.

Education

• Michigan State University

  Bachelor of Arts, Communication

  2006 — 2011

• Heritage High School

  High School Diploma

  2002 — 2006

• Michigan State University

  Digital Marketing Certificate, Digital Communication and Media/Multimedia