Elva Rodriguez

Experience

1. Business Development Manager

   Curious Minds Inc

   Apr 2015 — Present · CA

   Curious Minds is a startup that builds other startups. We’ve created really big companies (including TeleSign) and we\'ve created a few companies that were acquired (Ringadoc, Brand Reporter). We\'ve also created a few promising companies including a TechCrunch Disrupt finalist (ShowKit). CM\'s focus is on developing and launching seed and early stage companies. We research ideas for new companies thoroughly. We design and architect experiments to test our assumptions. We build prototypes and MVPs. And when applicable, we create teams that develop our most promising products into independent companies- Implemented the \"Lean methodology\" techniques to identify and assess new business ideasthrough risk prioritization- Analyzed customer frustrations and the effectiveness of existing alternatives- Developed the lean canvas- Conducted problem interviews, analyzed and coded data- Gauged product-market fit by incorporating customer feedback into the development of the MVP- Identified a niche customer and customer archetype- Validated the customer problem and MVP, held solution Interviews- Ensured the validity of the business model- Conducted experiments: Measure of channel, traffic confidence; A/B Testing- Developed digital marketing campaigns - Google Adwords, Facebook Advertising- Launched products

Education

• California State University, Northridge

  Bachelor’s Degree, Marketing

  2013 — 2015

Skills

• Project Management
• Business Writing
• Social Media
• Leadership
• Spanish
• Business Development
• Marketing Strategy
• Advertising
• Market Research
• Customer Service
• Marketing
• Sales
• Social Networking
• Lead Generation