Elhassan E.
Search Engine Optimization Manager @Delivery Hero SE
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WORK HISTORY
Search Engine Optimization Manager @Delivery Hero SE
Berlin, DE
As SEO Manager at Delivery Hero, I led the full SEO strategy for the MENA region, focusing on Talabat and HungerStation. I managed everything from technical SEO and content strategy to international SEO for Arabic and English markets.I worked closely with product, engineering, and content teams to scale organic traffic and conversions. A key part of my role was driving successful web-to-app initiatives that boosted app downloads, orders, and user acquisition. These efforts turned high-intent web traffic into in-app conversions and long-term customers.Key responsibilities and achievements: • Owned SEO strategy across all MENA markets for Talabat and HungerStation • Delivered technical SEO improvements including site speed, structured data, hreflang, and crawl optimization • Led large-scale content and landing page optimization using automation and data-driven keyword strategies • Executed international SEO best practices across multiple languages and markets • Partnered with product and dev teams to integrate SEO and web-to-app features into sprints and releases • Launched and scaled web-to-app funnels that significantly increased app-driven conversions from organic sessions • Reported on SEO performance using GSC, GA, and Looker, turning insights into actionThis role strengthened my skills in enterprise SEO, cross-functional collaboration, and using organic growth to support both web and app business goals.
EDUCATION
Omdurman Ahlia University
Bachelor of Science (BSc), Computer Engineering
SKILLS
ABOUT ELHASSAN E.
Leveraging over a decade of experience as a senior-level SEO professional, I empower businesses to achieve their digital aspirations through strategic SEO implementation. My proven expertise lies in crafting and executing impactful SEO campaigns, conducting in-depth keyword research, performing comprehensive site audits, and developing compelling content strategies that drive measurable results. As an experienced project management practitioner, I possess exceptional communication skills and a demonstrated ability to foster collaboration among diverse teams. My experience in both fully digital companies and companies undergoing digital transformation has equipped me to navigate complex technical landscapes and ensure seamless project execution, leading to the successful implementation of SEO strategies. My fluency in Arabic, English, and basic German enables me to effectively communicate with a wide range of clients and partners, expanding the reach of our SEO efforts and maximizing their impact. Core Competencies:Senior-Level SEO Strategy and ExecutionStrategic Search Engine Ranking OptimizationIn-Depth Keyword Research and AnalysisComprehensive Site Audits and RecommendationsCompelling Content Strategy DevelopmentProject Management Proficiency and LeadershipCross-Team Collaboration and CommunicationMultilingual Communication (Arabic, English, German) I am passionate about harnessing the power of SEO to elevate businesses and propel them towards their digital goals. If you seek an experienced and results-driven SEO professional to transform your online presence, I encourage you to connect with me.
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