Els van Zele
Coördinator Visit Mechelen Meet in Mechelen @Stad Mechelen
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WORK HISTORY
Coördinator Visit Mechelen Meet in Mechelen @Stad Mechelen
EDUCATION
Katholieke Hogeschool Mechelen
Management, tourism & recreation
INLPTA & Het Ontwikkelingsinstituut
Certified Practitioner in Neuro-Linguistic Programming
CVO Crescendo Mechelen
Vlaamse Gebarentaal
Vlerick Business School
Retail & Trade Marketing
SKILLS
ABOUT ELS VAN ZELE
I\'m a marketing and development professional specialised in tourism, currently working as coordinator at Visit Mechelen; covering both leisure and business tourism.Over the past decade, I’ve helped shape Mechelen’s positioning as a warm, human-scale city destination, with a strong focus on regenerative tourism and long-term value for residents, visitors and local entrepreneurs. My work is rooted in community-based, inclusive approaches: co-creating projects with stakeholders, integrating social impact and continuously looking for possibilities rather than limitations.In my role, I combine destination marketing and product development: from strategic vision and stakeholder engagement to concrete projects that make the city more accessible, welcoming and future-proof. A flourishing destination isn\'t just a concept to me, it\'s a practical lens I use every day to rethink how tourism can help places and people thrive.Always open to exchanging ideas on destination development, regenerative tourism and inclusive city marketing.
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