Elson Pushpa M
Digital Marketer - SEO | Google Ads | Meta Ads | LinkedIn Marketing | Performance Marketing Expert
- Role
- Senior Performance Marketing at Melento
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Elson Pushpa M
Seasoned Digital Marketing Manager with 5+ years of proven experience in driving measurable growth for B2B and B2C businesses through data-driven strategies across SEO, SEM, SMM, and AI Marketing. Adept at leading cross-functional teams and optimizing digital marketing channels to generate quality leads, maximize ROI, and scale brand visibility. Search Engine Optimization (SEO)On-page & Off-page SEO, Technical SEO, Sitemap XML, robots.txt, Schema Markup, GMB Optimization, YouTube SEO, Competitor Analysis, Local SEO, and increasing keyword rankings through data-backed strategies. Search Engine Marketing (SEM)CRO & ROI-focused Google Search Ads, Display Ads, Video Ads, Performance Max Campaigns, Bing Ads, Demand Gen Ads, Shopping Ads, Linkedin Campaigns and campaign optimizations across CPC, CPM & CPA models. Social Media Marketing (SMM)Expertise in paid campaigns across Facebook, Instagram, LinkedIn, Quora, and WhatsApp. Skilled in planning and executing performance-driven campaigns for lead generation, engagement, and conversions. Social Media Optimization (SMO)Building and growing brand presence organically on platforms like Facebook, Instagram, Twitter, LinkedIn, and Quora through content strategy and community management. Email MarketingCreating compelling email campaigns using tools like Salesforce Pardot, Mailchimp, Hubspot, Constant Contact & SendGrid. Implementing A/B testing and segmentation to improve open and click-through rates. Marketing Tools & AnalyticsHands-on experience with Google Analytics, Google Tag Manager, Google Search Console, Google Ads, Meta Ads Library, LinkedIn Campaign Manager, Semrush, Ahrefs, Moz, Spyfu, Apollo.io, Canva, and more. Strategic Growth InitiativesExperience in funnel creation, landing page optimization, lead nurturing, marketing automation, ABM (Account-Based Marketing), and GTM (Go-To-Market) strategies for SaaS, tech, and service-based businesses.
Experience
Senior Performance Marketing
Sep 2025 — Present · Bengaluru, IN
Education
St. Xavier's higher secondary School Palayamkottai
12th, Computer Science
2013 — 2015
FX Polytechnic College - India
DME, Mechanical Engineering
2015 — 2017
Francis Xavier Engineering College
Bachelor of Engineering - BE, Mechanical Engineering
2017 — 2020
st.Xavier's higher secondary school. palayamkottai
10th, State Board
2012 — 2013
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