Elsa Mellac

Coventry University - Tutor - Bachelor Degree @Institut Supérieur Du Tourisme

Cannes, FR

Level: BACHELOR - BA Honours degree in International Hospitality and Tourism Management (équivalent Licence Lectures delivered in English.Tourism Destinations Management Module:Tourism Impacts, Tourism Demand/Supply/Forecasting, Public and Private Partnerships, Sustainable Tourism, Tourism Research Process and Environnemental Scanning, Destination Marketing and Branding, Crisis Management, Tourism Development Planning and StrategyandInternational Marketing Strategy Module:Developing Corporate and Marketing Strategies Within a World Trading EnvironmentSegmentation, Targeting and Positioning International MarketsInternational Market ResearchCompetitive Advantage and International Strategy DevelopmentProducts, Services, and BrandsInternational Marketing CommunicationMarketing ChannelsPricing and International MarketsSustainable Marketing and Technology Driven International Markets