Elsa Iris Reyes

About Elsa Iris Reyes

Fractional CFO and Controller services for seed through Series C companies in CPG, food…

Experience

1. Fractional CFO

   Toloache Consulting

   Dec 2024 — Present

   Fractional CFO and Controller services for seed through Series C CPG, tech, manufacturing, and mission-driven companies.Seed-Stage Organic Beer Brand (Malibu, CA)- Ongoing-Architected finance infrastructure from scratch — close processes, spend controls, and reporting cadence that restored investor confidence-Closed a $750K bridge round: built the model, led diligence prep, supported term negotiations-Extended runway by 10 months and cut $60K/month in recurring expenses through disciplined spend reviews-Improved AR collections from 90+ days to 30 days-Coached founders on capital discipline and established a monthly financial review rhythmPre-Revenue, Women-Led Consumer Brands (CA)- Ongoing-Engaged by two early-stage, women-founded consumer companies (a functional beverage/supplement brand and an online retailer) to build the financial foundation for institutional fundraising targeting $2M+-Built three-statement financial models projecting revenue, cost structure, and capital requirements to support active fundraising conversationsAdvised founders on use-of-funds allocation, helping them translate growth plans into a credible capital ask and a defensible runway story-Serve as finance partner through the raise, supporting investor materials and diligence preparationSeries C Non-Alcoholic Beer Brand (CA)- Ongoing-Serve as Controller, partnering with the internal finance leader on reporting and FP & A-Manage full-cycle close and oversight of off-shore accounting team$1M Nonprofit (Rio Grande Valley & El Paso, TX)- Ongoing-Built audit-ready financial policies, internal controls, and accounting procedures-Led the organization\'s first full-scale annual budget process with board approval-Designed new pay bands and career progression framework, delivering 5%+ raises across the team-Restructured board reporting to strengthen fiduciary oversight and engagement-Improved donor and funder communications through cleaner, more transparent financials

Skills

• Youth Ministry
• Microsoft Word
• Financial Analysis
• Budgets
• Finance
• Community Outreach
• Youth Mentoring
• Customer Service
• English
• Event Planning
• Accounts Payable
• Financial Statements
• Microsoft Office
• Assurenet
• Risk Assessment
• Spanish
• Powerpoint
• Microsoft Excel
• Hyperion Hfm
• Access
• Account Reconciliation
• Peoplesoft
• Variance Analysis
• Hyperion Planning
• Public Speaking
• Campaign Finance
• Cost Accounting
• Bilingual-English/Spanish
• Fundraising
• Essbase
• Auditing
• Economics
• Data Analysis
• Tutoring
• Leadership
• Leadership Development
• Financial Reporting