Elsa Bails
Marketing Effectiveness Expert @Pernod Ricard
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WORK HISTORY
Marketing Effectiveness Expert @Pernod Ricard
Marseille, FR
En charge de la mise en œuvre du programme de Marketing Effectiveness de Pernod Ricard (MATRIX) pour le marché français, afin d’améliorer le ROI des investissements marketing du portefeuille- Analyse des insights clefs du et recommandations auprès des équipes marketing (marque, media et brand experience) afin d’améliorer l’exécution de nos activations marketing et d’optimiser l’allocation des budgets par marque et par touchpoint- Collaboration étroite avec les différentes équipes media (en interne, notre agence, les plateformes digitales et intervenants traditionnels) afin d’améliorer l’efficacité de nos campagnes media- Formation et acculturation des équipes à la Marketing Effectiveness - Lead d’une équipe projet transversale afin de récolter les données du modèle (Marketing Mix modeling)
EDUCATION
Lycée Thiers (Marseille)
Preparatory classes to integrate a Graduate School
Florida Gulf Coast University
Academic Exchange program (6 months)
Toulouse Business School
Master’s degree
Lycée Périer (Marseille)
High School Diploma
ABOUT ELSA BAILS
What I love? Analyze and understand market and consumers, in order to build impactful strategies and 360° activations 🤜 How? Team spirit : “together, we go further!”, leveraging skills and talents of everyone For what? Meaningful and inspiring brands, products / services, that bring added value to the consumer 🧡, while respecting the environment Skilled professional with +10 years experience in consumer goods marketing within international companies. Extensive knowledge of - Elaborate and implement powerful marketing strategy and annual plan, including breakthrough innovations and omnichannel communication (off and online media, including social media and influence) to develop both brand business and equity - Analyze data and marketing studies, in order to produce insights that facilitate the strategic and operational decisions of my clients (internal and external) With adaptability, team spirit, excellent communication skills, and focus on results. What I love in life? Cooking, singing with my Gospel Chorus, reading and traveling to discover ever more To discuss : e••••••••@gmail.com #marketing #communication #brand #insights #marketresearch #media #innovation #activation360
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