Elona Cela
Data Analysis | Market Research | Project Management | Insights Driven Research Analyst
- Role
- Lead Research Analyst at Cision
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Elona Cela
I\'m an Insights and Research Analyst with 5+ years of experience helping organizations…
Experience
Lead Research Analyst
Jan 2022 — Present
Led team of analysts to extract large datasets and KPIs that were reviewed and analyzed in Excel to pull business intelligence, identify actionable recommendations, and develop business and product strategies for clients- Improved 3 report templates and reconfigured data collection process on dashboards- Manage 5 different client dashboard accounts and maintain data-tracking with Brandwatch and iSuite- Produce client reputation and media management reports on a daily, monthly, and quarterly cadence that details KPIs for measuring digital impact and social media analytics- Responsible for feeding and automating valuable business insights to dashboards and models with Brandwatch and BigQuery- Target Boolean strings, utilize machine learning, and ETL process to create data models and dashboards within Power BI that identify, forecast, and interpret consumer insights trends in complex data sets- Produce engaging data storytelling dashboards and reports in Power BI to illustrate key engagement indicators and valuable trends to internal and external stakeholders.
Education
University of Wisconsin-Whitewater
Bachelor's degree, General Business and Economics
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