Eloïse Facques
Global Omnichannel & Crm Manager @Accor
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WORK HISTORY
Global Omnichannel & Crm Manager @Accor
Working in central headquarters on Premium, Midscale and Economy brands worldwide : 30 brands such as Mövenpick, Pullman, Thalassa, Novotel, Mercure, Ibis etc- Lead the Premium, Midscale & Economy Brands Onsite and CRM strategy collaborating with regions to gather input and feedback- Work closely with Premium, Midscale & Economy Brands Marketing team to enrich and support the brand customer database growth and the brand website experience in coherence with regional eCommerce teams- Collaborate with Global customer engagement team in order to integrate fully the needs of the regions in the Lifecycle & Loyalty CRM strategy as well as the specific needs of Premium, Midscale & Economy Brands- Introduce, test and utilise technologies to enrich profiling and customer segmentation- Contribute to the implementation in region of the full Salesforce & AEM ecosystem including CDP, Personalisation, DAM lead by Digital Factory- Support hub in implementing A/B testing to assure test & learn approach and enrich our practice- Champion continuous performance measurement and improvement of KPIs such as success rate, opening rate, click rate, reactivity rate, bounce rate, conversion rate and revenue- Proactive coordination and exchange with all relevant stakeholders
EDUCATION
IÉSEG School of Management
Master II - Science in Management & Marketing, Marketing international
Yonsei University
Global MBA
IÉSEG School of Management
Bachelor of Business Administration (BBA)
SKILLS
ABOUT ELOÏSE FACQUES
Global Omnichannel & CRM Manager - Accor
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