Erik Loehfelm

About Erik Loehfelm

Erik has nearly 30 years of experience as a creative professional. He is a Partner and Sr. User Experience Architect at EKKO Studio, a full-service digital design agency focused on innovation, marketing, digital storytelling, rich and compelling digital content creation, and the craft of design. Erik is also an adjunct professor at Kendall College of Art and Design in Grand Rapids, Michigan, where he teaches design for digital. Key areas of expertise: • Customer Experience (CX)• User Experience Design (UX)• Digital product strategy, design, execution, and management • AI Creative workflows• Design Systems • User Interface Design• Mobile application design• Web design• Digital marketing process and performance• Design leadership and team building • User-centered design process• Interactive prototyping• User experience strategyTop trends I\'m watching: • The use of AI in UX/UI/creative services• Enterprise design systems, design ops, and innovation management.• Spatial computing and wearable experiences• Content marketing strategy, process, operations, and performance tracking.• Conversational and AI chat interfaces and how they are leveraged in an evolving experience landscape.Specialties: CX, UX, UI, UX research, UX/UI for spatial computing, AI for UX/UI process, usability studies, inbound marketing, marketing strategy, content creation, creative team management, innovation strategy, creative direction, design leadership, design thinking, user-interface design, mobile and tablet application design, interaction design, interactive strategy, mobile strategy, animation, brand and identity design, business development, creative/technical liaison, photography, 3D and 2D illustration

Experience

1. Principal Ux Designer

   Bluefish Design Llc

   Jun 1996 — Present · Grand Rapids, MI, US

   Digital product design for mobile and the web. Relentless focus on lean process and human-centered design. Nearly 30 years of strategic thinking and successful tactical execution. Focus:• User Experience (UX) and Customer Experience (CX) design and consulting • Spatial computing experience design• AI integration in UX/UI and creative services• Digital product design and support• Design systems• Inbound marketing strategy, process, operations, and performance tracking• Marketing production support - campaigns, creative direction, art direction, creative and production services• Mobile and web application design and development• Embedded system design and development (IoT, wearables, in-car digital, et al)• Conversational user interfaces (chatbots, Alexa skills, Siri integration)• Business development in UX, CX, Design, and Innovation services• Photography• Illustration

Education

• The Ohio State University

  BS, Aviation - Concentration in Atmospheric Sciences

  1990 — 1992

• Embry-Riddle Aeronautical University

  Bachelor of Science (BS), Aeronautical Science

  1987 — 1990

• Kendall College of Art and Design

  Master of Arts (MA), Design

  2013 — 2015

Skills

• Design Thinking
• Information Architecture
• Usability
• Html5
• Mobile Design
• Strategy
• Art Direction
• User Interface Design
• Volleyball
• Interactive Strategy
• Mobile Applications
• Experience Design
• Information Design
• Web Design
• Interaction Design
• Managing Creative Teams
• Design Education
• Objective-C
• Usability Testing
• Interactive Marketing
• Graphic Design
• Web Applications
• Experience Strategy
• Iphone Application Development
• User-Centered Design
• Css
• User Experience
• Web Development
• Adobe Creative Suite
• Creative Direction
• Mobile Application Design
• Graphics
• Digital Strategy
• User Experience Design
• Mobile Devices
• Cascading Style Sheets (Css)
• Creative Strategy
• Inbound Marketing
• Management
• Html 5