Élodie Zini

WORK HISTORY

EDUCATION

SKILLS

ABOUT ÉLODIE ZINI

I’m Elodie Zini, and I’m excited to share a bit about my journey in UX research and customer experience strategy. Over the past 20 years, I have navigated through various roles in design and research, each contributing to my growth and understanding of the profound impact our work can have on people’s lives.In recent times, I\'ve heard many stories about mid-life crises, especially since the pandemic. People are reevaluating their careers, their passions, and their purpose. I, too, have reflected deeply on my journey.One of the most rewarding aspects of being a UX researcher and a CX strategist is the opportunity to listen and actively help others. Active listening has become a cornerstone of my approach, helping me gather genuine insights and develop solutions that truly resonate with users.Throughout my career, I have been passionate about using my skills to make a positive impact, especially in the public sector. I have become more intentional about finding mandates that align with my sense of purpose, such as working in the public sector or on green energy projects. These areas resonate with my desire to make a positive impact and contribute to meaningful change, bringing deeper fulfillment and motivation to my work.Recently, leading a team of nine UX researchers from three different companies on a public transformation initiative has been a transformative experience. Collaborating with high-performing individuals who share a positive attitude has enhanced my leadership skills and created a supportive, productive team dynamic. Understanding and managing emotions, both mine and others, has been crucial in navigating the complexities of our projects, enabling me to lead with empathy.This sense of purpose drives me to continually seek better ways to serve our users. As I continue this journey, I am eager to embrace new challenges and opportunities. The field of UX research is ever-evolving, and there is always more to learn and discover. I look forward to continuing to make a meaningful impact through thoughtful, user-centered design.Élodie Certified UX Master by the Nielsen Norman Group in 2021