Elodie Martin
Client Partner, Ai and Technology Solutions @Iqvia Canada
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WORK HISTORY
Client Partner, Ai and Technology Solutions @Iqvia Canada
Montreal, QC, CA
Responsible for understanding client challenges, priorities, and goals to identify optimal solutions leveraging IQVIA\'s technology portfolio, data assets, and expertise. Working with pharmaceutical clients who have existing IQVIA data subscriptions or require access to IQVIA data and capabilities to solve complex commercial challenges.• Partner with clients to maximize value from their existing investments by identifying creative applications of data products, analytics platforms, and AI-powered tools. Focus on connecting client needs with appropriate solutions rather than product-led selling, ensuring recommendations address root problems and deliver measurable business outcomes.• Act as the voice of the customer to product development and strategy teams, providing insights on how clients use IQVIA tools, identifying gaps in functionality, and highlighting opportunities to enhance products to better align with real-world workflows in highly regulated pharmaceutical environments.• Collaborate cross-functionally with Product Strategy and Enablement teams to assess feasibility, develop tailored proposals, and ensure successful implementation and adoption of technology solutions across client organizations.• Leverage deep understanding of pharmaceutical commercial operations, launch dynamics, and field force effectiveness to guide clients through challenges ranging from underperforming launches to disconnected data systems to omnichannel engagement optimization.
EDUCATION
Université de Montréal
Master, Molecular Biology
Marcel Roby/Jeanne d'Albret
Baccalaureat Option Internationale, Sciences
McGill University
Bachelor, Biology
SKILLS
ABOUT ELODIE MARTIN
I help life sciences organizations transform how they engage customers by making digital strategies real, practical, and impactful. Currently serving as Senior Digital Marketing Consultant at IQVIA while maintaining my independent consultancy, I bring 15+ years of experience at the intersection of pharma commercial operations, digital transformation, and regulatory affairs.I specialise in designing, deploying, and sustaining digital capabilities that drive measurable business outcomes. I am passionate about turning strategy into action: building prototypes, leading rapid experimentation, and driving adoption to create tools and processes that teams actually use and benefit from, in both the short and long term.My background includes leading omnichannel engagement transformations, integrating AI-powered personalisation models into CRM platforms, aligning global systems to local needs, and empowering cross-functional teams to succeed in highly regulated environments.I believe in a practical, hands-on approach: working side-by-side with business, medical, marketing, and IT teams to unlock value quickly, adapt based on real-world feedback, and sustain change over time.With my strong business acumen and ability to inspire and engage teams, I am known for my ability to drive complicated projects to completion and achieve real results. Bilingual in English and French, based in Canada, and energised by opportunities to bridge global vision with local execution.Contact me for fractional digital leadership, workshops, or project management support in pharma/biotech.Specialities: Digital Transformation, Digital Strategy, Omnichannel Customer Engagement, Change Management, Agile Ways-of-Working, Cross-Functional Projects, Project Management, Regulatory Affairs, Medical Affairs
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