Elodie Binard
E-retail Operation Director @MONNIER Paris
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WORK HISTORY
E-retail Operation Director @MONNIER Paris
1/ E-Commerce Strategy Development- Formulate and execute strategies to drive online sales growth and enhance customer experience- Develop and implement plans to increase website traffic, conversion rates, and average order value.2/ Inventory Management- Manage inventory levels to meet customer demand while minimizing overstock and stockouts- Implement effective inventory replenishment strategies and monitor product availability.3/ Customer Service- Establish and maintain high standards for customer service and support- Resolve customer inquiries, complaints, and issues promptly and effectively.4/ Marketing and Promotions- Collaborate with marketing teams to develop and execute online marketing campaigns and promotions- Utilize digital marketing channels such as email, social media, and paid advertising to drive traffic and sales.5/ Analytics and Reporting- Monitor key performance indicators (KPIs) related to e-commerce operations, such as sales, conversion rates, and website traffic- Analyze data to identify trends, opportunities, and areas for improvement.6/ Website Performance Optimization- Implement strategies to optimize website performance, including page load speed, navigation, and search functionality- Conduct A/B testing and usability testing to improve the online shopping experience.7/ Cross-Functional Collaboration- Collaborate with internal teams, including marketing, IT, finance, and product management, to align e-commerce initiatives with overall business goals- Communicate effectively with stakeholders to ensure alignment and support for e-commerce strategies.
EDUCATION
SFA
baccalauréat L
Supdepub
Bac +3, Communication digital
London South Bank University
Master's degree, International Advertising
SKILLS
ABOUT ELODIE BINARD
E-Retail & Digital Strategy Expert | Data-Driven Leader | Business InnovatorExperienced in e-retail operations, digital strategy, and business development, I thrive in fast-paced environments where innovation, data, and strategic leadership drive success. As E-Retail Operation Director at Monnier Paris, I optimize operations and leverage data for business growth.Previously Chief Data & Acquisition Officer and Managing Director @alfemminile (Gedi Group), I led digital transformation, programmatic strategy, and acquisition growth. Passionate about data-driven decision-making and operational excellence, I build sustainable growth strategies aligned with corporate vision.
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