Elodie Hernandez

National Key Account Manager - L\'oréal Luxe @L'Oréal

Montreal, QC, CA

Key Responsabilities :Develop, monitor and manage a portfolio of retailer/customer accounts, in line with divisional and brand strategy.Create an annual business plan/commercial marketing plan that takes into account growth levers to achieve brand results (distributor sales, consumer sales, market share) and brand profitability in the account framework.Lead or participate in negotiations with retailers/customers on key launches, space, location and inventory. Establish and develop strong partnerships and relationships with trade marketing.Establish and implement the plan which includes trade marketing/entertainment/merchandising/training. Follow the return on investment of actions and animations. Support account development including e-retail.Manage the performance of its accounts (income statement). Lead inventory agreements with trading partners. Monitor contracts/invoices associated with the brand. Prepare and lead brand strategy meetings with commercial marketing.Orchestrate and manage all account contacts. Engage with distribution teams to deliver business plans. Coordinate with other internal departments on retailer/customer activity (sales, supply chain, marketing, customer service, training, merchandising, legal). Work closely with other account managers and retail teams. Represent the retailer/customer internally.

LYCEE J.B COROT

Baccalauréat

Elysées Marbeuf

Esthetique Cosmetique

Ecole Pro Cosmetic certificat Luxe & Management

Management et Luxe