Rebecca Elmore-Yalch
Chief Research Methodologist and Challenger of Old Ideas
- Role
- Principal Managing Director at Comengage
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Rebecca Elmore-Yalch
Rebecca has worked in the primary market and survey research field for more than 30 years…
Experience
Principal Managing Director
May 2013 — Present · Seattle, WA, US
After six exciting years experiencing new opportunities and challenges as part of ORC International, Rebecca returned to doing what she loved and re-launched Northwest Research Group in May 2013 to continue to work with organizations to design and implement innovative research programs that makes a real difference in people’s everyday lives and how they think, consume, behave, feel, and advocate for the very issues they are passionate about. Rebecca has more than 30 years experience working with public agencies across the United States and is a recognized leader in public policy research and planning, the results of which have had major policy implications and has withstood the highest levels of public scrutiny.She is a monograph author and government performance expert. Rebecca has given numerous public policy and civic board presentations and has testified before legislative and regulatory bodies in support of the research she has conducted. Rebecca is experienced in advanced research methods and analytics, geo-mapping, complex sampling and she is a municipal benchmarking pioneer.
Education
University of Minnesota
B.A., Journalism and Mass Communications, Concentration in Advertising Management
1974 — 1976
UW Foster School of Business
M.B.A., Marketing Statistics
1976 — 1978
Skills
- Market Research
- Research Methods
- Leadership
- Management
- Transportation
- Quantitative Research
- Marketing Research
- Spss
- Proposal Writing
- Strategy
- Business Development
- Research
- Government
- Nonprofits
- Strategic Planning
- Advanced Analytics
- Analytics
- Marketing Strategy
- Project Management
- Consulting
- Customer Insight
- Customer Satisfaction
- Public Policy
- Public Speaking
- Data Analysis
- Customer Experience
- Advertising Research
- Qualitative Research
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