Elly Laughton

Digital Content Strategist @Go Offer

Toronto, ON, CA
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WORK HISTORY

Sep 2023 — Present

Digital Content Strategist @Go Offer

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Boston, MA, US

Led content marketing initiatives, increasing website traffic by 50% and social media followers (LinkedIn, Instagram, Telegram) by 60% in 4 months.Led a team in executing email marketing (Klaviyo), LinkedIn, Instagram Target, Facebook, Shopify campaigns, achieving a 25% open rate and 15% click-through rate and attracting 70+ new leads every week.Scripted 19 webinars with 500+ total participants and produced multilingual Instagram Reels, enhancing engagement and brand credibility.Created content and go-to-market strategies to double the customer base in just 2 quarters.Launched a new professional website for a new product (mentoring and educational platform).

ABOUT ELLY LAUGHTON

Digital Content Strategist | 8+ years | Digital Marketing | Content Strategy & Planning |…

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Elly Laughton — Digital Content Strategist at Go Offer in Toronto, ON, CA | Unifers