Cheryl Ellis

Creative Director • Communications Designer • Collaborator • Maker/DIYer

Role: Totalboat Creative Director at Totalboat Jamestown Distributors
Location: Boston, MA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Cheryl Ellis

Strategic and collaborative visual communications leader focused on delivering near and…

Experience

Totalboat Creative Director
Totalboat Jamestown Distributors
Jan 2022 — Present · Bristol, RI, US
I lead and inspire a talented creative team to deliver exceptional branded content that captivates and engages boaters,makers and DIY enthusiasts across diverse platforms and channels.As the steward of TotalBoat’s visual brand identity, I oversee every aspect of our consumer touchpoints, including packaging design, product and lifestyle photography, eCommerce and retail merchandising, streaming TV commercials, sponsored brand video ads, short-form product videos, and long-form brand storytelling.In close partnership with Marketing and Product Development, I drive our content strategy, develop impactful sub-brands, and have delivered over 250+ retail-ready SKUs, ensuring consistency, innovation, and a compelling customer experience at every step all while remaining on time and on budget.

Education

Harvard Business School Executive Education
Certificate, Hasbro Management Academy
Bryant University
Executive Development Certificate
Syracuse University
BFA

Skills

Print
Team Leadership
Posters
Mac
Visual Communication
Advertising
Concept Development
Digital Illustration
Image Manipulation
Adobe Creative Suite
Creative Direction
Vector Illustration
Brand Management
Packaging
Graphic Design
Branding & Identity
Flash
Layout
Corporate Branding
Sketching
Typography
Brochures
Art
Catalogs
Concept Design
Art Direction
Graphics
Creative Problem Solving
Illustration
Indesign
Storyboarding
Illustrator
Logo Design
Corporate Identity
Toys
Logos
Creative Strategy
Interaction Design
Design Strategy
Brand Development

Contact information

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Work email
•••••@totalboat.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Totalboat Jamestown Distributors

Manufacturing · 47 employees · Founded 1977 · Bristol, Rhode Island, United States

It started simply enough. We wanted better stuff for our own boats. Even our favorite products-the ones we\'d come to rely on-had room for improvement. So we took everything we knew from 35 years of customer feedback, combined with our own knowledge, and after a few years of rigorous R&D, TotalBoat was born. Launched, rather. Jamestown Distributors and TotalBoat have become an industry leader in maker, craftsmen, and marine supplies. We\'re a family-run business based in Bristol, RI with a square foot warehouse, where we\'ve got everything you need to maintain, restore and even build your own craft. The most important thing you\'ll find, however, is our team of makers, craftsmen and boat lovers who really know their stuff. Our mission is to provide Tools and Inspiration for Craftsmen. We love to help people build stuff, and build a great team in the process. We believe that striving to model the following in everything we do makes us a stronger team, and leads to a better experience for our customers: 1. Make it simple- Strive to make things as simple as possible. Systems, processes, emails, products, explanations, descriptions in the catalog and on website. Only great products, no junk. Make it simpler for your coworkers and your customers. Listen to Customers - If we satisfy our customers needs, if we make our customers happy, we will continue to grow. What do the customers want? Continuously Improve - Strive to be better today than yesterday. What can we do to improve? How can we make JD a better place to work? How can we improve the experience for the customer? Never say die - Don\'t give up! Stick with it. Finish a project to the end. Go the extra mile. Have fun- We spend a lot of time here together. We want to build a great team and enterprise, but let\'s not take ourselves TOO seriously. Lets have some fun!

totalboat.com

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About Cheryl Ellis

Experience

Totalboat Creative Director

Education

Harvard Business School Executive Education

Bryant University

Syracuse University

Skills

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