Elliott Phear

About Elliott Phear

I\'ve spent 20 years building consumer brands from scratch — as a founder, operator, and agency owner.I started my career in production at MTV, writing and producing shows like TRL before founding my own creative agency — originally Phear Creative, later Night After Night. I ran it for years: new business, client relationships, hiring, finances, celebrity partnerships. growing it to $7M in ARR. We worked with Jameson, GM, Tory Burch, Jägermeister, Asics, Kings of Leon, Lancôme and many more. During that time, I helped grow Jameson U.S. from 1M to 4M cases here in the US. Then I started building brands of my own. I built Four Walls Irish American Whiskey with the guys from It\'s Always Sunny, structured the business and partnership, developed the product and created the supply chain, led the raises, brought the distributor on board, built the team, and launched the business. I did the same for Ass Pocket Whiskey with Derek Trucks, where I currently serve as CEO, leading the growth of a DTC-first whiskey brand. Every one of those businesses and platforms started as a blank page. I wrote the plan, built the team, raised the money and ran it.That\'s what I bring to consumer brands now – if you’re running a growth-stage consumer brand and your growth system isn’t built yet, or isn’t functioning the way you want it to, that’s exactly where I do my best work.

Experience

1. Co-founder, CEO

   Spirits Of The Night

   Jun 2021 — Present · New York, NY, US

   Venture studio developing and launching culturally relevant brands- Ass Pocket Whiskey (2024–Present) – Designed and managed full eCommerce operatingmodel: owned P&L, optimized margins (>50%), and delivered >21% repeat purchase rate.Implemented funnel strategy (Shopify/Klaviyo), launch calendars, and scarcity/PR tactics thatsold out 3 consecutive releases in days- Four Walls Whiskey (2022–2024) – Oversaw supply chain, brand identity, packaging,omnichannel distribution, and GTM launch with the cast of It’s Always Sunny in Philadelphia.Built national awareness through a 360° program including Welcome to Wrexham partnership- Capital & Partnerships – Raised investment and structured celebrity/artist partnerships;managed ownership, rights, and GTM alignment- Leadership & Systems – Recruited and led cross-functional teams (creative, growth, operations,finance) and installed processes to scale multiple ventures simultaneously.

Education

• Colorado College

  Bachelor of Arts (BA), Painting

• Colorado College

  Bachelor of Arts, Painting