Elliott Maldonado

Associate Creative Director @Publishers Clearing House

Jericho, NY, US

Overview• Launched pch.com, the online division of Publishers Clearing House. Was lead content strategist and storyteller. • Creative lead for key segments of businessSocial Media (Facebook, YouTube, Instagram, Blogs) and Content Creator• Helped launch Publishers Clearing House’s social media effortso Launched PCH’s blogging efforts and led multiple blogs for its many properties including PCH.com, PCH Games and PCH Search & Wino Helped develop formulas for Facebook-themed graphics and Facebook posts • Helped launch PCH’s video function which created a large amount of content for Facebook, YouTube and Instagram producing fan excitement for PCH sweepstakeso Helped develop shows and regular featured video content like Inside PCH (a weekly 15-minute show), Weekly To Do List (a 60 second update), and Sweeps Alert (a 40 second news flash format)Stakeholder Management• Marketing Stakeholderso Provided content that increased brand awareness and created new customers and fans• Content Stakeholders o Hired and supervised a team of 10 creative professionals including writers and designers that created all facets of online content.• Senior Managemento Worked with executives on Prize Patrol Blitz, an effort that sent 33 teams across America to deliver 101 $10K checks. This public relations effort created huge coverage by TV and newspaper reporters and improved public interest in the Publishers Clearing House brand.

Utica College of Syracuse University

Bachelor of Science - BS