Elliot Cook
Head of Growth and Marketing at Concept Labs
- Role
- Head of Growth and Marketing at Concept Labs
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Elliot Cook
I\'ve had the privilege of driving strategy & growth for global brands such as Coffee-Mate, Nescafe, Nespresso, and the full GTM and launch of new IP in the gaming space like EverMerge and MPL in my career. I am now leading marketing and growth at MPL where I have built out a team that has fundamentally improved the business (CPI\'s down 450%, lowered CAC by 200% and improved D7 ROA\'s by +5% while improving the LTV by 30%). My passion in the business world begins with working cross functionally on upstream development of products and doesn\'t end until the player is bragging about their accomplishments to their friends and referring them to play. I\'m a massive sports fan with allegiance to the Yankees, Giants, Knicks (yes, I know!), Rangers and Arsenal.
Experience
Head of Growth and Marketing
May 2023 — Present
Head of Growth and Marketing, leading UFC Strike and all future IP’s to come!
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