Elliot Roazen

About Elliot Roazen

Your dashboards are lying to you.Meta says 2x ROAS. Google says 4x. Amazon takes credit for everything. Add them up and somehow you\'ve driven 200% of your actual revenue.Meanwhile, your CFO is asking why you can\'t prove that the $500K you spent on connected TV last quarter actually moved the needle.I\'ve been on both sides of this problem.→ As an operator, I\'ve stared at 5+ conflicting attribution dashboards trying to figure out where to put the next dollar.→ I\'ve had to defend \"dark funnel\" spend to finance teams who only trust what they can click on.→ I\'ve watched brands cut upper-funnel spend and then wonder why performance tanked 60 days later.Now, as Head of Growth at Prescient AI, I work with omnichannel challenger brands ($20M-$500M+ GMV) who are done flying blind. They want to take big swings, with confidence.We built Prescient because most measurement tools give you a weather report of what happened yesterday. Growth leaders need a GPS for where to drive tomorrow.Our industry-leading measurement and forecasting models quantify what pixels and MTA can\'t see—like how your TikTok spend is actually driving Amazon conversions, or the shape of your campaign saturation curves so you can discover hidden efficiency peaks.If you\'re a growth leader drowning in conflicting data and looking for a clear path to your revenue goals, let\'s talk.See how brands like FashionNova, HexClad, Saatva, Ouai, MaryRuth’s and Portland Leather Goods are measuring what matters.Interested? Shoot me a DM or use the link in the header to book a demo.

Experience

1. Head of Growth

   Prescient Ai

   Nov 2025 — Present · New York, NY, US

   Leading growth for the AI-driven media forecasting platform trusted by high-growth omnichannel brands ($20M-$500M+ GMV).Prescient helps growth leaders escape dashboard fatigue by quantifying the true halo effect of their media mix—measuring how spend on one channel (YouTube, TikTok, CTV) actually drives revenue on another (Amazon, DTC, retail). My focus:→ Building the demand engine from \"random acts of marketing\" to a systematic revenue machine → Partnering with challenger brands struggling to prove upper-funnel ROI to finance→ Developing content and thought leadership around measurement, attribution, and media optimization We work with brands like FashionNova, HexClad, Saatva, Ouai, MaryRuth’s and Portland Leather Goods who need daily-updated insights—not quarterly post-mortems—to confidently take big swings.

Education

• The Anglo-American School of Moscow

  International Baccalaureate, HL History, HL English Literature, HL Theatre

  2008 — 2013

• IE Business School

  Dual Degree in International Business Management and Law (LLB/BBA), Business & Law

  2013 — 2018

Skills

• Digital Media
• User Experience
• New Business Development
• Marketing Strategy
• Business Development
• Online Advertising
• Digital Marketing
• Marketing
• Business Strategy
• Mobile Applications
• Google Analytics
• Strategy
• E-Commerce
• Leadership
• Copywriting
• Entrepreneurship
• Start-Ups
• Creative Direction
• Business Planning
• Social Networking
• Social Media
• Public Speaking
• Strategic Partnerships
• Blogging
• Customer Service
• Social Media Marketing
• Email Marketing
• Blockchain Technology
• Cryptocurrency
• Product Management
• Online Marketing
• Mobile Marketing
• Digital Strategy