Ellina Rath

WORK HISTORY

EDUCATION

ABOUT ELLINA RATH

One is never at a place without a purpose, unless lost. And even when lost, one is learning the most. I am a dreamer focused on carving a path of my own. My professional experience is a blend across seemingly polar worlds - Development sector (Rescue,Rehabilitation, Education) and Strategic Marketing & Communications (Brand Building)- Meaning, Purpose, Impact and human-centricity being the many common connectors between them. I have worked the whole gamut of brand planning, creative strategy and organisational brand strategy. From working with executive leadership on strategic transformational projects to leading innovation efforts that solves brand problems and unlocks market opportunities. Crafting solutions for brand effectiveness on the back of research for behaviour change and managing projects by aligning a large number of stakeholders to a common brand vision is a driving force that continues to hone my capabilities and strengths. Closely collaborating with clients on market strategies, positioning and architecture solutions, trendspotting and capacity building, comms planning and campaign designing are some examples of work I specialise in. Have dabbled in an entrepreneurial journey with a friend and partner parallely, and that’s infused me with a desire to carve new possibilities at the intersection of brand, impact and communities. The two years have come with loads of learning for us. What we plan to do with it? It\'s WIP :) I consider myself an intuitive brand-builder who loves the alchemy that occurs when robust strategic thinking meets brave ideas and meticulously designed executions. Like every storyteller, I enjoy the part where I get to delve into human emotions and behaviours. The balanced interplay of heart, head and hands shapes my work - fuelled by passion, driven by hardwork and focused on consistency would summarise the team player in me. Happy to have conversations on all things brands, humans, creativity and more.