Edward L. Linde

About Edward L. Linde

As a market driven professional, I strive to create a meaningful and sustained value for my customers, students and organizations. I leverage my executive marketing and sales management skills to deliver customer value, coach and mentor others by advocating the importance of marketing strategy, product management, digital marketing and sales execution to achieve the business objectives. I excel at using my analytical and problem-solving skills to set directives that drive identified opportunities and enhance our customers total experience. I collaborate with academia, industry peers, as well as, extended team members and global executives to set and define strategies that improve customer relationships and adhere to the digital eminence defined by our client’s buying journey.As a passionate visionary, I employ my leadership and interpersonal skills to drive positive change, insight and results within my organization, students and beyond following the highest ethical standards and the pursuit of excellence.

Experience

1. Product Manager- Ibm Znext

   IBM

   Feb 2018 — Present · Poughkeepsie, NY, US

   I lead the Go-To-Market planning and execution for IBM Z offerings worldwide. Teaming with customers, sales, marketing and others in Offering Management, we develop an understanding of customer needs, market trends and the competitive environment to successfully bring new IBM mainframes to market and to enhance and promote our current offerings. I lead important transformation work to align sales enablement strategy and execution with the digital buyer journey and sales and marketing programs to deliver value to customers, sales and our distribution channels and to improve outcomes.

Education

• Marist College School of Management

  Bachelor of Science - BS, Business Administration and Management, General

• Binghamton University School of Management

  MBA, Marketing

  1978 — 1980

• Arlington High School

  High School Diploma

• Marist University

  B.S., Business Administration

  1976 — 1978

Skills

• Market Planning
• Social Media
• SEO
• Product Management
• Solution Selling
• Customer Insight
• Advertising
• Website Development
• Sales Enablement
• Affiliate Marketing
• Web Marketing
• Mobile Marketing
• Brand Development
• Segmentation
• Sem
• Thought Leadership
• Online Marketing
• Web 2.0
• Strategy
• E-Commerce
• Messaging
• Lead Management
• Marketing
• Database Marketing
• B2b Marketing
• Focus Groups
• Direct Mail
• Marketing Management
• Email Marketing
• Demand Generation
• Interactive Marketing
• Account Management
• Campaign Management
• Web Analytics
• Integrated Marketing
• Online Advertising
• Lead Generation
• Customer Acquisition
• B2b
• Direct Marketing