Ellie Yi

About Ellie Yi

An award-winning global brand builder and creative storyteller who is able to marry data and consumer insights to drive brand differentiation and sales. With a keen ability to navigate highly matrixed organizations while leading large internal teams and creative agencies, I\'ve overseen breakthrough campaigns which drove impact for my organizations on both the brand and agency side. A strong strategic leader, I thrive in fast-paced and complex environments. I am passionate about leading with empathy to nurture collaborative, high-performing, multi-disciplinary teams and champion positive professional culture emphasizing diversity, equity, inclusion, creativity, and curiosity. Areas of expertise include:Global Brand & Content Strategy | Global Integrated Marketing | Brand Identity | Creative Production Operations Infrastructure | Client & Agency Relations | Account Management | Team Development & Leadership | Digital and Social Media Marketing | Experiential Marketing | Brand Partnerships | Tech & Consumer Electronics

Experience

1. Head of Campaign Management, Sports

   Amazon

   Apr 2023 — Present

   Developing marketing campaigns for all live sports (including NBA and WNBA, NFL, NASCAR, NWSL, PBC and AEW) and Sports Originals content on Prime Video

Education

• Amherst College

  B.A., Economics, Psychology

Skills

• Marketing Communications
• Online Advertising
• Digital Marketing
• Integrated Marketing
• Online Marketing
• Event Planning
• Brand Management
• Marketing Strategy
• Social Media
• Digital Media
• Sponsorship
• Social Networking
• Interactive Marketing
• Social Media Marketing
• Advertising
• Interactive Advertising
• Marketing