Ellie Trebino Kelm
Senior Product Art Designer @Mixbook
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WORK HISTORY
Senior Product Art Designer @Mixbook
San Francisco, CA, US
Leading the evolution of Mixbook’s visual storytelling and GenAI-powered design experiences.Highlights & Responsibilities: • Drive the creative vision, art direction, and strategic development of Mixbook’s photo book themes and storytelling systems.• Lead the GenAI visual direction for photo book products — translating art direction into scalable design systems that power automated, personalized customer experiences.• Define and evolve Mixbook’s aesthetic standards, including typography, color systems, layout frameworks, and narrative design patterns.• Oversee licensed and co-branded theme collections (e.g, Peanuts, Crayola) — ensuring creative quality, brand alignment, and elevated user experience.• Collaborate with product, design, and engineering teams to integrate GenAI-powered storytelling into Mixbook’s product ecosystem.• Provide feedback and art direction to designers, illustrators, and contractors to maintain a cohesive visual identity across all content.• Research design, AI, and storytelling trends to inspire innovation and push the boundaries of visual memory-keeping.• Manage visual asset development, timelines, and external partners to deliver high-quality design experiences at scale.
EDUCATION
California Polytechnic State University-San Luis Obispo
Bachelor of Science - BS, Graphic Communication
ABOUT ELLIE TREBINO KELM
Hi! I’m Ellie — a Sr. Product Art Designer based in San Francisco, specializing in visual storytelling, product design, and creative direction. I currently lead the art direction and theme strategy for Mixbook, the #1–rated photo book company by 8 of the top 10 review sites, including NYT Wirecutter, with 26K+ five-star reviews.At Mixbook, I guide the creative vision behind our photo book templates, wedding suites, holiday cards, and more — partnering with beloved brands like Martha Stewart, Hallmark, and Crayola. I’m passionate about blending thoughtful design, emotional storytelling, and innovation to help people bring their memories to life in meaningful, beautiful ways.Today, I’m focused on evolving Mixbook’s next chapter of design through GenAI. I define the visual direction, art systems, and creative standards that power Mixbook’s AI-driven storytelling products — ensuring every experience feels personal, meaningful, and beautifully designed. I partner closely with product, engineering, and design to develop the future of memory-keeping, where technology and creativity work hand-in-hand to help people tell their stories with ease and emotional resonance.
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