Ellie Off

About Ellie Off

Ellie has over 20 years of experience building leading brands in the consumer sector and driving innovation. She has done this at both large global companies like Procter and Gamble, and more recently at mid-market private equity owned entrepreneurial businesses like Schiff Nutrition, e.l.f. Beauty, Every Man Jack.Results-oriented marketing professional with experience with innovation, building and leading teams, product merchandising, eCommerce product marketing and merchandising, new product development, social media engagement and marketing, brand building, and developing and executing winning marketing strategies.Demonstrated ability to lead cross-functional teams to deliver top-tier business results within both small entrepreneurial businesses and larger corporate brands. Strong communication skills that include selling key initiatives to top customers. Blue chip CPG experience combined with entrepreneurial mindset to deliver results with agility and speed to market.Specialties: Innovation, new product development, assortment optimization, product marketing, marketing planning, marketing strategy development, marketing communication execution (print, TV, digital, online media, ambassadors/influencers, PR), cross-functional team leadership (including agency partners), business analysis, consumer-centric innovation and strategy development, product merchandising, building teams

Experience

1. Chief Marketing Officer

   Niteo Products

   Oct 2025 — Present

   A portfolio company of Highlander Partners (a Dallas private equity investment firm with over $3B in assets), NiTEO is a growing portfolio of category-defining, high-efficacy brands serving the Homecare and Automotive segments. The portfolio spans odor elimination, stain removal, household cleaning, fabric care, and automotive appearance and maintenance, with products sold through leading national retailers throughout North America. These brands include OZIUM in the household air category, Folex in household cleaning, Faultless, Niagara and Magic, which are the market share leaders in fabric care, and Bon Ami, a scratch-free powder cleanser known for its ability to clean without harsh chemicals.

Education

• Cincinnati Country Day School

  High School

  1996

• University of Virginia Darden School of Business

  MBA

  2004 — 2006

• Dartmouth College

  BA, Geography

  1996 — 2000

Skills

• Marketing Research
• Strategic Thinking
• Strategic Communications
• Career Counseling
• Product Marketing
• Social Media Marketing
• Marketing Communications
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Consumer Products
• Brand Innovation
• Email Marketing
• Brand Development
• Segmentation
• Market Research
• Business Development
• Digital Marketing
• Advertising
• Strategy
• E-Commerce