Ellie MacDonald
Content Creator @Writeupp
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WORK HISTORY
Content Creator @Writeupp
As a Content Creator at WriteUpp, I\'m at the forefront of WriteUpp\'s content marketing efforts, crafting engaging blog posts and compelling video content and hosting our top-rated podcast,\"The Healthy Practice.\"Blog Post Creation: I write high-quality, informative, and engaging blog posts tailored to the SaaS B2B industry. Content is relevant, timely, and aligns with WriteUpp’s brand voice and strategy.Video Content Creation: I produce and edit video content that complements my written content and enhances the brand\'s digital presence. I also collaborate with the marketing team to brainstorm and develop video concepts that resonate with our target audience.Podcast Hosting: I am the host of \"The Healthy Practice\" podcast. I plan and execute podcast episodes, including topic selection, guest interviewing, and post-production work, to ensure a professional and engaging listener experience.SEO: I optimise all content for SEO to maximise visibility and engagement. I use SEO tools and analytics to understand audience behaviour and adapt content strategy accordingly.
EDUCATION
University of Aberdeen
Master of Science - MS, Studies in Mindfulness
The College of Media and Publishing
CMP Diploma in Copywriting
The Open University
Bachelor of Arts - BA, HISTORY, First with Honours
ABOUT ELLIE MACDONALD
I am a qualified copywriter, content writer and podcaster creating research-led and relevant content in the healthcare, B2B, and SaaS space. My research and writing focus on mindfulness, mental well-being, marketing, and more. I produce and host the mindful photography podcast Capturing Calm. This podcast intertwines photography with mindfulness, creating a unique auditory journey for photography enthusiasts and those seeking tranquillity in their everyday lives. I also host WriteUpp’s podcast, The Healthy Practice, which guides private healthcare practitioners in the early stages of their careers through every aspect of practice management. Outside of work, I am studying the MSc in Mindfulness at the University of Aberdeen, and am an award-winning nature photographer.
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