Ellie Behling
Content & Comms Director @ Modus Create | Innovation through storytelling
- Role
- Director, Content & Communications at Modus Create
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Ellie Behling
tl;dr: I\'m a journalist-turned-marketer passionate about using the power of storytelling and insights to help brands achieve results. I\'ve spent 20 years as a writer and editor, and the last 15 years launching content marketing and communications programs. I now lead content and communications for the digital consulting firm Modus Create.The long version: I help businesses find their strategy — the content opportunity that makes a brand stand out from all the other \"lame content fish\" in the sea, whether you\'re a Fortune 500 or a locally owned business. Once we identify that opportunity, we can design and execute high-quality content programs that drive impact, such as employee engagement and revenue. I believe in combining human-driven storytelling with AI-powered tools to create content that truly gets results.As Director of Content and Communications at digital consulting firm Modus Create, I lead a team to create and distribute strategic content to help us connect with our target audience of technology leaders. We use original insights to drive revenue at every stage of the funnel — from training sales how to use content, to leveraging big brand activities through PR. Previously, I was Director of Marketing at Atlas Authority, a technology consulting firm acquired by Modus Create. Before that, I launched and managed B2B content and social marketing programs for RR Donnelley (Fortune 500 business and marketing services company) and Cumulus Media (owner of Westwood One radio network, the official audio provider of the NFL). My roots as an entertainment writer, media reporter, and B2B magazine editor have shaped my deep understanding of storytelling — and how to obsess over punctuation.My areas of expertise include: marketing and content strategy, writing (both creative and strategic), editing, social media, public relations, sales enablement, brand communications, and employee advocacy. I\'ve worked across many verticals, including technology, media, marketing, business, entertainment, music, and lifestyle. I look forward to connecting!
Experience
Director, Content & Communications
Oct 2023 — Present · Cincinnati, OH, US
Education
Ohio University
Bachelor of Science, Journalism
2003 — 2007
Skills
- Broadcast
- Newspapers
- Headline Writing
- Copywriting
- Journalism
- Integrated Marketing
- News Writing
- Press Releases
- Digital Media
- Editing
- Web Content
- Blogging
- Newsletters
- Content Management
- SEO
- Creative Writing
- Web Content Management
- Content Marketing
- Fact-Checking
- Content Development
- Editorial
- Digital Marketing
- Advertising
- Copy Editing
- Magazines
- Video
- Publications
- Broadcast Journalism
- Feature Articles
- Wordpress
- Online Publishing
- Ap Style
- Digital Strategy
- Web Content Writing
- Proofreading
- Media Relations
- Online Journalism
- Entertainment
- Writing
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