Ellie Williamson
Lingerie Designer @Next
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WORK HISTORY
Lingerie Designer @Next
Leicestershire, GB
Lead Designer for NEXT’s women’s lingerie division, overseeing the full design process for a diverse product range spanning high-impact sportswear through to everyday lingerie. Managing a team of two assistant designers while collaborating closely with buying, merchandising, and technical teams to deliver commercial collections that balance customer needs with brand vision.
EDUCATION
De Montfort University
First Class Honours Bachelor of Arts (BA), Contour fashion (BAHons)
SKILLS
ABOUT ELLIE WILLIAMSON
Experienced lingerie and womenswear designer with over 10 years at NEXT, specializing in product development, brand creation, and strategic design leadership across multiple international markets.Currently Lead Lingerie Designer at NEXT, I oversee the design direction for the women’s lingerie division, managing a talented team while developing collections that span highly technical product through to everyday essentials. My breadth of experience across both lingerie and womenswear holiday shop/beachwear enables me to bring a versatile, customer-focused approach to design.Key career achievements include the creation and launch of ‘Self’ – a brand developed from concept that has grown into a successful standalone brand within the NEXT portfolio – and serving as Lead Designer on the first launch of the Lipsy lingerie collection. These projects demonstrated my capabilities in brand strategy, trend forecasting, and translating market insights into commercial product that resonates with customers.Throughout my career, I’ve built extensive international experience working across territories including China, India, Bangladesh, and Northern Africa. My frequent travel to these regions has strengthened my ability to forge strong business relationships with secondary suppliers and manufacturing partners, ensuring quality, ethical standards, and efficient production processes.Core expertise: Product development | Strategic planning | Brand creation and development | Trend analysis and forecasting | International supplier relationship management | Cross-functional team collaboration | Commercial design
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