Ellie Strudwick
Senior Crm Manager - Digital Marketing @McDonald's
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WORK HISTORY
Senior Crm Manager - Digital Marketing @McDonald's
London, GB
Leading a team responsible for delivering the UK CRM strategy, My McDonalds rewards loyalty and customer lifecycle programme. Setting strategic direction and providing thought leadership. Partnering with Braze and agency partners to deliver innovation and best in class CRM programmes.Successfully led the UK CRM agency RFP and appointed UK CRM agency partner, leading the transition and onboarding process and agency integration. Set the CRM strategic direction for the UK & I internal and agency team. Leading an experienced and cross functional team in delivery.
EDUCATION
MiniMBA
Mini MBA , Marketing
Nottingham University Business School
BA (hons.) Business Management, Business, Management
CIM | The Chartered Institute of Marketing
CIM Professional Postgraduate Diploma in Marketing
SKILLS
ABOUT ELLIE STRUDWICK
An experienced customer-centric and commercially focused Customer Relationship Management (CRM) professional with over 19 years’ experience. Developing and optimising CRM strategy and customer lifecycle planning to deliver customer growth and achieve commercial objectives. With demonstrable success leading experienced professionals in both direct line management and matrix teams. Skilled in developing strategy and leading through to implementation. Team Leadership, Marketing Management, Customer Lifecycle Management, E-commerce, Retail, and Customer Relationship Management (CRM) delivered across; Tech, Retail, Financial Services, Travel and Automotive. Passionate about team development and continual improvement having completed my CIM Professional Postgraduate Diploma and Marketing Mini MBA.
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