Ellie Rasmussen
Social Media Manager @ Melodiq
- Role
- Social Media Manager at Melodiq
- Location
- Costa Mesa, CA, US
- LinkedIn followers
- 500 followers
About Ellie Rasmussen
At Aspyr Holdings, my role includes collaborating with diverse teams, planning and…
Experience
Social Media Manager
Aug 2025 — Present
As Social Media Manager, I oversee the strategy, content, and community across all active platforms to drive brand awareness, engagement, and growth. I balance day-to-day execution with long-term strategy, ensuring our channels are dynamic, on-trend, and aligned with business goals.What I Do:Strategy & Planning: Execute platform-specific strategies, maintain a cross-channel content calendar, and stay ahead of industry trends and competitor activity.Content Creation: Develop short-form video, graphics, photography, and copywriting that align with brand voice; collaborate with creators and internal teams to bring campaigns to life.Community Management: Engage with followers, respond to comments/messages, and nurture meaningful brand conversations while escalating key customer/PR issues when needed.Reporting & Optimization: Track KPIs, analyze performance data, build reporting with insights, and test new content approaches to continuously optimize results.Collaboration: Partner with marketing, design, product, retail, and influencer teams to create cohesive, high-impact campaigns across channels.This role blends creativity with data-driven decision making, ensuring every post, campaign, and interaction strengthens brand presence and delivers measurable results.
Education
Azusa Pacific University
Communication Studies and Visual Arts
2016 — 2020
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