Ellie Darroch
Integrated Marketing Manager @FloQast
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WORK HISTORY
Integrated Marketing Manager @FloQast
EDUCATION
UC Santa Barbara
Bachelor of Arts (B.A.), Sociology
ABOUT ELLIE DARROCH
I help B2B SaaS companies turn great products into can\'t-ignore brands with marketing that\'s strategic, buyer-focused, and a little bit scrappy.At Groove and Cordial, I’ve built and led high-impact demand gen and ABM programs that align to revenue goals and buyers needs. From launching integrated campaigns to activating new channels, I bring a blend of creative strategy, data-driven decision making, and full-funnel execution.At the heart of it, I believe great marketing is about connection — understanding what matters most to your audience, and consistently showing up with relevance, clarity, and value at every touchpoint.
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