Ellie Burnside

Experience

1. Marketing and Event s Manager

   Vilah Bloom

   Aug 2025 — Present · Walloon Lake, MI, US

   Key Responsibilities:Developed and implemented comprehensive marketing strategies to boost brand visibility and drive customer engagement for a line of customizable handbags and accessories.Planned, organized, and executed brand and promotional events, including pop-ups, trunk shows, and seasonal product launches.Oversaw the brand’s digital presence across social media platforms, email marketing campaigns, influencer partnerships, and other digital marketing initiatives.Led large-scale events and activations, mentored junior team members, and managed specialized aspects of event production, vendor coordination, and sponsorship acquisition.Collaborated closely with product development and sales teams to ensure cohesive marketing efforts aligned with product launches and business goals.Managed marketing budgets, vendor relationships, and end-to-end event logistics to ensure seamless execution and cost efficiency.Analyzed key marketing performance metrics and created detailed reports to inform strategy and present to senior leadership.Represented the brand at industry events, trade shows, and networking opportunities, strengthening brand presence and building strategic partnerships.

Education

• Grand Valley State University

  Bachelors of Art in Communications, Minor in Advertising and Public Relations

  2019