Ellie Badiali

Consumer Activation Manager - Gtr Americas @JTI

Miami, FL, US

Manage Marketing for JTI Duty Free Americas, managing a portfolio of 15 globally recognized brands (including Camel & Winston) across the continent. Manage a team of 6 Brand Consultants based regionally- Lead the development of brand vision, strategies and objectives for duty free environments across the Americas (airports, borders, cruises, shipchandling, freezones etc)- Responsible for the ideation and development of brand activation plans for new launches, brand rejuvenation and Limited Edition Packaging - Develop 3-year strategic plans focusing on geo-expansion, brand opportunities and volume growth- Responsible for budget management (million+) and detailed financial planning- Used to adapting to varying diverse market legislations

University of Warwick

History, Culture and Literature of the Americas with Spanish, History

University of Buenos Aires

Spanish