Elle W.
Ux Strategist, Principal, Program Manager - Digital Care Programs @Blue Shield of California
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WORK HISTORY
Ux Strategist, Principal, Program Manager - Digital Care Programs @Blue Shield of California
Oakland, CA, US
Project manage new vendor implementations for cardiometabolic diseases with 20+ cross-department stakeholders- Coordinate line of business centric strategies for Medicare, Medi-Cal, IFP, and more with senior leaders- Lead website brand updates for UX content, member accessibility, user interface and more- Manage legal and compliance submissions for program collateral
EDUCATION
Columbia University
Bachelor's Degree, Public Health, Human Rights, Hispanic Studies
The Buckley School
High School
University of California, Berkeley, Haas School of Business
Master of Business Administration - MBA, Healthcare, Entrepreneurship, Technology
SKILLS
ABOUT ELLE W.
Elle Wisnicki has worked at Blue Shield of CA since graduating. She serves as the UX Strategy Program Manager, Principal for Wellvolution (chronic condition and wellness platform) and other Lifestyle Medicine programs within the Digital Care Programs team. Her current initiatives include implementing a new diabetes prevention program and redesigning web brand and copy to be more member friendly and in line with BSC brand. She has conducted strategy analysis for large program changes and presented recommendations to leadership, managed IT and digital projects, implemented a new mental health resource library including designing member personas. She also conducted UX research on inclusivity for BIPOC populations in marketing copy and images. Elle enjoys building relationships across multiple departments. At UC Berkeley Haas School of Business she focused on mental health, human-centered design, and payer/employer markets for health startups. She also designed two self-studies, was part racial inclusivity intitiatives, and served as a student ambassador. Her work experience includes Management Consulting in the pharmaceutical space, mental health coaching for an early stage startups, patient advocacy at Planned Parenthood.
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