Elizabeth Elle Verhelst

About Elizabeth Elle Verhelst

I’ve seen what happens when a revenue organization grows faster than its insight engine.The deals get bigger. The expectations rise. But the infrastructure behind analytics, enablement, and activation can’t keep up.In media revenue and brand data environments, this is where growth either compounds or cracks.Here’s the reality:Many managed service and insights organizations sell sophisticated strategy… but operate with fragmented systems, inconsistent activation, and under-scaled commercial intelligence. Did you know that organizations with productized insight services and structured enablement models outperform peers in win rates and margin consistency?So the real question is: Is your insights function a cost center — or a scalable revenue engine?I build commercially integrated insights and managed service functions that generate revenue, increase deal velocity, and create operational clarity across global teams.At Dotdash Meredith, within a media revenue environment, I helped architect analytics-led commercial strategies that contributed to 16× client growth and 11× revenue expansion; not by adding more sellers, but by building scalable insight services that activated sales and agency ecosystems.At Stackline, I advanced global analytics frameworks across 8 markets and automated insight generation across 900 SKUs — shifting teams from reactive reporting to proactive opportunity creation.What I specialize in: Designing scalable insights and managed service offerings Turning analytics into commercial narratives that close enterprise deals Building activation frameworks that increase RFP volume and reduce response cycles Aligning global, matrixed teams around forecasting, KPIs, and margin discipline Creating high-retention, high-capacity teams that scale through transformationI’m typically brought in when:• A managed service or insights team needs to become revenue-generating• Growth has outpaced operational structure• Sales and analytics operate in silos• Leadership needs predictability, margin expansion, and scalable servicesI’m especially energized by organizations building the future of brand intelligence, data-driven managed services, and insight-led consulting ecosystems.If you’re scaling an insights business and want to transform it into a structured, revenue-producing engine, let’s talk.

Experience

1. Associate Director, Strategic Insights

   Stackline

   Sep 2023 — Present · Seattle, WA, US

   Brought in to scale commercial enablement, analytics activation, and partner growth as enterprise demand and global partnerships accelerated.* Led scaled GTM and enablement strategy across enterprise and agency partners, increasing RFP volume 30% by aligning seller feedback, partner needs, and evolving product capabilities into repeatable commercial assets.* Established a unified analytics and operating framework across 8 global markets, improving forecast accuracy, executive visibility, and partner performance optimization.* Acted as senior insights lead for enterprise partnerships, translating complex performance data into clear commercial narratives that accelerated decision-making and deal progression.* Improved advertiser and partner ROI by facilitating quarterly cross-functional summits to remove activation barriers, assign ownership, and enforce execution accountability.* Reduced personnel project hours 60% by leveraging AI (Claude + internal LLM tools) to shift teams from manual data processing to higher-value strategic insights.* Unlocked automated whitespace and opportunity insights across 900 SKUs, dramatically increasing the speed, accuracy, and scale of strategic planning.

Education

• Northwestern University

  Bachelor of Arts (BA)

Skills

• Digital Strategy
• Mobile Advertising
• Outdoor Advertising
• Media Strategy
• Media Buying
• Digital Marketing
• Comscore
• Media Planning
• Mobile Marketing
• Doubleclick
• Digital Media
• Interactive Marketing
• Integrated Marketing
• New Media
• Interactive Advertising