Elle
Sr. Amazon Brand Manager | Retail Media & PPC Strategy | Driving 7–8 Figure Revenue Growth for CPG Brands
- Role
- Sr Amazon Growth Strategist at New Zealand Honey Co
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Elle
Seasoned Amazon Brand Manager with 10+ years of experience scaling CPG brands. Extensive knowledge across Paid Media, Marketplace Operations and Conversion Optimization with a proven knack for driving market growth and helping brands attract, acquire, and retain Amazon customers in an ever-evolving marketplace. I\'ve mastered the ropes from a diverse range of experience in consulting, brand, and agency environments which brings a unique mix of depth, creativity, and a well-rounded perspective to every project. Collaborative leader passionate about developing others, rallying teams around shared goals, and turning individual strengths into collective success.Categories of Expertise: Beauty & Personal Care - Grocery & Gourmet - Health & Wellness Core Competencies: Product Launch Planning & Execution- New Product Launches & GTM Strategy- Prime Day, Tentpole, and Seasonal Promo Planning- ASIN Optimization & Variation Strategy - PDP Listing Optimization & Keyword SEO Integration- Competitor Landscaping/Marketplace Positioning Paid Media Strategy & Optimization (Amazon & Walmart)- Full-Funnel Advertising Strategy (Sponsored Products, Brands, Display, and Video)- Budget Allocation, Bidding & Keyword Strategy - Creative Testing: Headlines, AI Images, and Audience Targeting - Placement Optimization (TOS, Product Page, Rest of Search)- TACoS, ROAS, ACoS Forecasting Growth Plans & KPI Reporting- Business Roadmaps (3–12 Month Strategic Plans)- FBA Demand Planning & Inventory Replenishment - P&L Management, Pricing & Fee Analysis - Global Expansion Strategy (U.S, CA, AU, UK )- Brand Analytics & Consumer Insights Reporting - Market Share Growth Analysis Tools: SKAI Intelligence, Kapoq, MixShift (Dash), Helium10, Keepa, and Analytic Index
Experience
Sr Amazon Growth Strategist
Dec 2025 — Present
Education
Purdue University
Bachelor's degree, Psychology
Indiana State University - College of Graduate and Professional Studies
Master of Business Administration - MBA, Business
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