Elle Oleykowski

About Elle Oleykowski

Elle is a seasoned omni-channel CPG sales and marketing strategist that is passionate about accelerating financial growth for high performance indie brands with over a decade dedicated to the beauty space. In her career she has developed a diverse wheelhouse of capabilities and cultivated an extensive network in commercializing brands from conception to distribution. As a motivated and determined team player, she has managed teams ranging from 5 to 100+ employees and has supported growth of roughly $100m in revenue throughout her career. Her expertise spans retail & channel sales strategy, financial analysis, product & brand development, marketing & growth strategy, and operational consulting. She is passionate about driving companies from inception to financial maturity and excels in challenging and complex business environments. Elle\'s mission for success has always been pillared on making a positive impact among her teams cross-functionally, as well as influencing impact for consumers and our society. HIGH-PERFORMING COMPETENCIES / SKILLS:(but not limited to)- Leads empathetically to drive DE & I - Nurtures relationships with buying teams, operators, teammates and vendors - Strategically maps sales channel roadmaps - Clearly defines line assortment proposals with aligned pricing rules- Creates compelling brand/pitch decks, sales sheets & tools- Cost engineers to improve profit margins with P&L planning, budgeting and forecasting- Negotiates vendor terms and agreements- Develops marketing programs to drive account success- Improves operational efficiencies with disciplines and SOPs to mitigate risks- Oversees supply chain protocols for retail distribution- Ensures compliance requirements are met without error in account/vendor setup

Experience

1. Founder, CEO

   Ellae

   Mar 2022 — Present · US

   ELLAE, pronounced \"L•A\", is a high-quality, on trend and affordable activewear and swimwear brand.When you wear ELLAE, you\'re not just wearing any other basic clothing line - you\'re embodying a mindset. You\'re becoming a woman who\'s unapologetically confident, strong, and empowered. We believe that activewear and swimwear should be an extension of your personal style, and we\'re committed to helping you find pieces that make you feel like you\'re unstoppable.Whether you\'re hitting the gym, going for a swim, or simply running errands, ELLAE has you covered. Discover a world of activewear and swimwear that\'s designed to help you feel unstoppable so you can ellaevate to your highest potential.Our mission is to serve our powerful community of women on their journey to becoming their best self.

Education

• Rutgers University

  School of Business

• Widener University

  School of Business