Yilun Gu
Marketing Analytics | Ads Measurement | Lifelong Learner
- Role
- Marketing Science Lead at Snap Inc.
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Yilun Gu
Learner | Responsibility | Positivity | Individualization | Relater• Exceptional analytical skills in marketing analytics, planning and development across platforms • Business acumen with focus on problem solving and opportunity seeking • Strong capability of enhancing work efficiency in order to create more value for clients• Capacity in consumer products, media, technology, and entertainment related industries• Proven social-networking ability to communicate effectively in English and Mandarin ChineseSkills:[Data Analytics]- Advanced Excel, SPSS, SAS, R, SQL, Tableau Prep Builder, Datorama, Alteryx, BigQuery[Digital Analytics]- Google Analytics, Adobe Analytics[Programmatic]- DoubleClick, theTradeDesk, Amazon Advertising Platform, Adelphic, Adobe Ad Cloud[Social]- Google Adwords, Facebook Ads Manager, Snapchat, Twitter, Netbase[Data Visualization]- Tableau, PowerPoint, Keynote, Google Looker Studio [Research]- MRI+, Mintel, IBISWorld, Warc, VALS[Language]- English, Chinese, French Analytic Techniques:[Quantitative]- Probability density, Decision Tree, Calculus, Customer Segmentation, Bayer\'s Theorem, Clustering, Propensity Modeling, Regression Analysis, Time Series, Factor Analysis, A/B Testing, Customer Lifetime Value and etc [Economics]- Pricing, Game Theory, Agent-based Model, Oligopoly and Monopoly, Porter\'s Five Forces, Econometrics, Cost-Benefit Analysis, and etc[Qualitative]- Interview, Ethnography, Coding, Focus Group, Survey Design, and etc~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~Visit my website/portfolio and read my stories on: Address: a••••••••@gmail.com
Experience
Marketing Science Lead
Jan 2022 — Present · San Francisco, CA, US
CPG - Food & Beverage, Beauty, Home, Personal Care, and Pharma
Education
Boston University
Bachelor of Arts (B.A.), Economics
Boston University
Bachelor of Science (B.S.), Communications - Advertising
Northwestern University
Master of Science (M.S.), Integrated Marketing Communications
Skills
- Media Planning
- Econometrics
- Market Analytics
- Social Media
- Marketing Communications
- R
- Risk and Macroeconomics
- Financial Analysis
- Media Pitch
- Stata
- Sas
- Blogging
- Social Networking
- Data Analysis
- Marketing
- Competitive Analysis
- Media Analytics
- Programmatic Media Buying
- Strategic Planning
- Spss
- Telecommunications
- Public Speaking
- Microsoft Excel
- Email Marketing
- Salesforce
- Event Planning
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