Ellen Watlington

About Ellen Watlington

My background blends extensive marketing experience with a track record of driving growth for startups and established brands. My expertise lies in shaping brand and sales strategies across diverse product categories and retail channels. Throughout my career, I’ve led integrated teams in delivering integrated marketing programs with measurable impact on brand penetration, affinity, and sales growth. Currently leading retailer exclusive beauty and homecare brands at Maesa. Previously leading channel marketing strategy and brand activation campaigns for Chobani. EXPERTISE: Brand Management • Brand Strategy • Annual Marketing Planning • Integrated Media Campaigns • Innovation & Go-to-Market Strategy (GTM) • Team Leadership • Cross-Functional Relationship Building • Financial Analysis P&L • Agency & Budget Management • Market Research • Consumer Trends • Data & Insights • Omnichannel Marketing • Social & Influencer MarketingCHANNEL EXPERIENCE: Retail • Grocery • Mass • Club • Natural • C-Store • Convenience • Drug • Travel • Dollar • Value • Small Format • Limited Assortment Grocery • Ecommerce • E-Commerce • Away from Home • Foodservice (National Restaurant Chains, Specialty Coffee, Non-Commercial, Hotels, Hospitality, Airlines, K-12, Broadline)MAJOR RETAILER EXPERIENCE: Walmart • Target • Costco • Sam\'s • Kroger • Wakefern • Ahold • Albertson\'s • Amazon • Whole Foods • Aldi • Walgreens • CVS • 7-Eleven • Dollar GeneralCONTACT: e••••••••@gmail.com, 80••••••20

Experience

1. Senior Brand Marketing Manager

   Maesa

   Apr 2024 — Present · New York, NY, US

   Oversees all marketing strategy for multiple retailer exclusive and incubation brands including business planning, brand creative and messaging, social media, and campaigns. Drives annual marketing planning including business objectives, marketing budget, and translation of strategies to the consumer through the marketing mix and in market execution. Leads go-to-market strategy in collaboration with cross-functional teams to create distinctive innovation, merchandising, and experiences that drive awareness and trial.

Education

• Boston University

  International Relations

• Zicklin School of Business

  Master of Business Administration (MBA), Business Administration and Management, General

• Wake Forest University

  Bachelor's degree (BA), Religion

• The London School of Economics and Political Science (LSE)

  International Relations

Skills

• Microsoft Office
• Adobe Acrobat