Ellen Stoehr
Sales Enablement Manager @Moderno Porcelain Works
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WORK HISTORY
Sales Enablement Manager @Moderno Porcelain Works
Hybrid role bridging business development, consultative selling, and project execution for luxury building materials-Own and project manage—from lead generation through execution— serving as the single point of contact for clients, builders, designers, and architects across both residential and commercial sectors-Designed and implemented a retail sales process for high-ticket residential projects, including lead qualification, discovery calls, site visits, and proposal walkthroughs—resulting in a 34% average close rate-Create and lead onboarding and training for 3 new sales hires, including a milestone-driven ramp-up program covering CRM, pipeline building, customer journey mapping, and account strategy-Partnered with marketing to create field collateral, email campaigns, and case studies aligned to key verticals and buyer personas.Interviewed customers and internal teams to identify pain points and inform training, sales positioning, and marketing content-Piloted commercial sales strategy for the Minneapolis market; won five new millwork accounts and generated over $200K in sales in under six months-Launched and scaled a multi-party partnership between Moderno, Fireside Hearth & Home, and Pulte, navigating internal process design, co-branded marketing, and installation SOPs-Advocate for and help implement sales and procurement automation tools using SaaS, AI, and improved communications systems-Continuously collaborate with operations to reduce friction in project delivery and align sales strategy with fulfillment capacity-Facilitate weekly sales enablement sessions focused on territory planning, CRM pipeline management, account strategy, and objection handling.
EDUCATION
St. Cloud State University
Bachelor of Fine Arts - BFA, Graphic Design, Marketing Minor
Somatica Institute
Coaching, Communication, General
SKILLS
ABOUT ELLEN STOEHR
I’m a creative-minded project leader with a strong foundation in sales enablement, content strategy, and cross-functional collaboration. Over the last decade, I’ve led teams and trained sellers, built scalable processes, and developed sales and marketing tools that help organizations grow revenue more efficiently.Whether I’m delivering a pitch deck, writing a training program, or launching a co-branded campaign, I bring clarity, momentum, and structure to every stage of the sales process. I’ve done this across national organizations, creative agencies, and entrepreneurial ventures—often filling in operational gaps between sales, marketing, and customer success teams.I ask smart questions, listen deeply, and build systems that work for both people and outcomes. My work bridges the gap between high-level strategy and day-to-day execution, often acting as the glue between departments to keep people aligned, equipped, and moving forward.Recent Wins-Developed and led 300+ product knowledge sessions and onboarding trainings for sales teams and new hires-Created and optimized sales enablement materials, including pitch decks, process flows, branded collateral, and educational campaigns-Built a regional builder program and partnered with national retail brands, generating $500K in annual sales and long-term account growth-Spearheaded process improvements in CRM and PM systems to reduce friction, shorten sales cycles, and improve communication across teams-Successfully scaled 3 organizations by applying customer-focused strategies, training programs, and operational frameworks.Capabilities:Sales Enablement • Training & Onboarding • Process Design • Cross-Functional Project Management • CRM & PM Tools (Salesforce, Asana, Microsoft Suite) • Client Communication • GTM Content Strategy
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