Ellen Murphy

Senior Manager of Email Marketing @Risepoint

Dallas-Fort Worth, TX, US

Execute email marketing operations for university partners based on best practices while developing and maintaining consumer database and monitoring IP health. Outline and implement initiatives that enhance program productivity and create new growth opportunities. Strategize to generate leads, support student life cycle and retention communications for university partners. Track and analyze KPIs and metrics to evaluate and improve the effectiveness of programs- Created and achieved demand marketing strategies that fueled sales pipeline and growth of the Nursing vertical via segmentation. Increased marketing leads by 496% and contributed to over a 230% increase in revenue- Segment database and CRM for direct mail to prospective students. Collaborate with Marketing vertical for messaging. Introduced unique 800#s and URLs for tracking ROI- Established a data framework that leverages customer behaviors, attributes and insights to boost campaign performance, marketing influenced revenue opportunities and cost-savings- Introduced dynamic content and coded hero image emails to obtain a 9% increase in recipient engagement- Delivered a 5% increase in leads through improvement in demand marketing campaign results for the Education vertical through better database list acquisition and data hygiene- Orchestrated the creation and deployment of automated lead nurturing campaigns that incorporated the right message, at the right time strategy to drive leads through the sales funnel- Translate top-level business objectives into strategies, and drive tangible growth through email marketing improvements- Manage 3rd party vendors for email channel.

County College of Morris

Business

Inbound Marketing University

Internet Marketing Certification, Internet Marketing