Ellen Slingsby Miller

Market Director, Marketing, Communications & Community Engagement - Hca New England Healthcare @HCA Healthcare

Portsmouth, NH, US

Portsmouth Regional Hospital, Portsmouth, NH | Frisbie Memorial Hospital, Rochester, NH | Parkland Medical Center, Derry, NHFreestanding ERs in Seabrook, Dover and PlaistowCreate, execute and measure facility, market and service line marketing and communications plans for three hospitals, including a Level II trauma center and teaching hospital, in competitive markets for largest for-profit health system in the U.S. Serve as member of Senior Team, strategic partner and advisor to three CEOs. • Develop, execute and measure company’s first market-wide marketing strategy for New England• Manage, support and develop members of marketing and communications team• Develop and execute traditional and digital marketing strategies and contento In FY22, increased direct mail marketing by 700% and email marketing by 1,400% YOY• Hire and manage contracted vendors to support videography, photography, website content creation• Manage media relations including enterprise, facility and market news, patient stories, and moreo In FY22, exceeded media placement goal by nearly 400%• Work with corporate PR agency on stakeholder relations, thought leadership, op-eds, etc.• Manage crisis communications, in collaboration with Division Marketing & Communications• Serve as spokesperson and public information officer• Develop relationships with key media, as well as local agencies including police, fire, city management, and local and federal elected officials, including offices of the Governor and Attorney General • Manage, execute and measure internal communications• Develop and strengthen relationships across the organization (Portsmouth) through regular admin rounding, patient rounding and shadowing on inpatient units, ancillary services, and 14 off-site locations• Manage sponsorships, relationships and participation in key community events with local non-profit organizations• Member: Portsmouth Regional Hospital Ethics Committee, Emergency Preparedness Committee

Massachusetts College of Liberal Arts

BA, English/communications