Ellen MacDermid

About Ellen MacDermid

Strategic programs and communications leader. Just as adept at strategy, planning…

Experience

1. Global Sponsor Program Lead

   NetApp

   Apr 2008 — Present

   Note: NetApp is a repeat client. The following roles range from 1+ years to 4 months eachGlobal Sponsor Program Lead • Rebuilt global sponsor programs to deliver the best partner experience, grow revenue, create a holistic plan for global events, and improve reporting/internal processes• Metrics include 101%+ revenue realization; 4.8/5 sponsor ratings; prospectus delivered 6 months earlier• Also act as managing editor and execution lead for global event communications/systems/processes to ensure quality, consistency, and timely delivery• Oversee and facilitate comprehensive internal, partner, and customer-facing communications plans, driving multi-audience, multi-channel engagement• Collaborate with global teams and vendors to drive seamless execution of partner-facing initiatives, fostering deeper relationships and increasing brand advocacy • Manage cross-functional team of employees and vendors, improving communication efficiency and streamlining workflowsChief of Staff for VP Brand & Reputation • Maintained VP’s leadership team momentum to drive projects to completion• Solved budget crisis and established a clear, department-wide process• Planned and moderated FY24 strategy sessions to establish clear direction, KPIs, and tactics• Engaged/motivated/communicated to 150+ employees Brand Transition Lead • Led company-wide new brand rollout and corporate ad campaign, established brand guidelines, conducted brand training, led team of 11 Brand and Creative Services employees and vendors

Education

• Santa Clara University

  BA, Communications

• The University of Edinburgh

  Masters of Science (with Distinction), Environment, Culture & Society

Skills

• Mergers & Acquisitions
• Corporate Communications
• Strategy
• Strategic Communications
• Mergers
• Program Management
• Marketing Management
• Go-to-Market Strategy
• Communication Training
• B2b Marketing
• Change Management
• Campaign Management
• Management
• Leadership
• Integrated Marketing
• Marketing
• Internal Communications
• Online Marketing
• Content Development
• Executive Communications
• Marketing Strategy
• Marketing Communications